Elephant’s Ears

The coffee for coaches who refuse to be ignored.

A full-bodied 100% Arabica speciality roast with low acidity, and smooth chocolate notes. Brewed to accompany the launch of Carl Adamson’s new book: “I’m A Coach, Not A Marketer: How To Stop The Elephant In The Room Trampling Your Coaching Business.”

Known for their incredible memory, elephants also have exceptionally good hearing. Pour a cup. Read the book. Never be overlooked again.

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Authority Coffee

Roasted in Yorkshire · Founded by Carl Adamson

The Signature Collection

The ABCD
of Coffee

A literary approach to the morning ritual. Four distinct roasts of 100% Arabica speciality coffee, roasted in Yorkshire, each with a character of its own, and a stubborn commitment to clarity in every cup.

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Feature · No. 01

Three Pillars of Exceptional Coffee

Forget the generic sludge on supermarket shelves. Great coffee starts with speciality beans, a roast that suits the moment, and getting it to your door without fuss.

01Pillar

Speciality Grade Beans

Every roast is 100% Arabica speciality coffee, with its origin named on the bag. No anonymous commodity coffee.

02Pillar

A Roast for Every Moment

From medium-light to extra dark, each roast is matched to a moment in your working day, from the first draft to the final edit.

03Pillar

Delivered to Your Door

Tracked UK delivery, free on orders of £25 or more and on every subscription delivery.

The Collection · Tasting Index

Four roasts. Four chapters of a working day.

This collection is my invitation to you to sit down, sharpen your focus, and fuel your journey toward becoming the leading voice in your field — to Author YOUR Authority.